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The Journal

Notes from the front desk.

Practical writing for people who run hotels, guesthouses and villas: guest messages, channels, reviews and the front desk, by day and by night.

The front desk · 10 October 2026 · 3 min read

What guests ask after 22:00

Late arrivals, key boxes, parking and breakfast: the questions that arrive when nobody is at the desk, and how to answer them well.

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The front desk · 10 October 2026 · 2 min read

The midday rush: a full desk and a ringing phone

Check-ins, check-outs and a phone that will not stop: how to stop losing bookings in the busiest hours of the day.

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Guest messages · 10 October 2026 · 2 min read

Answering Booking.com messages in under a minute

Why response time matters on the platforms, and a calm routine for the messages that come with every booking.

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Channels · 10 October 2026 · 2 min read

Overbooking, and how to stop worrying about it

How double bookings happen across Booking.com and Airbnb, and what a channel manager changes.

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Reviews · 10 October 2026 · 2 min read

A short guide to replying to reviews

How to thank the good ones and answer the critical ones, in the guest's language.

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Direct bookings · 10 October 2026 · 2 min read

Turning website visitors into guests, without commission

The small changes on your own website that bring bookings back from the platforms.

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Villas & rentals · 10 October 2026 · 2 min read

WhatsApp check-in for villas and apartments

Codes, directions and house rules sent at the right moment, so the stay starts without a phone call.

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Guest messages · 10 October 2026 · 5 min read

How to answer Booking.com messages automatically without sounding like a robot

Automatic replies save time, but guests notice when nobody has read their message. How to automate Booking.com replies that still sound like your house.

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Villas & rentals · 10 October 2026 · 4 min read

Airbnb quick replies and scheduled messages: what they do well, and where AI helps

Airbnb's own tools send the right message at the right moment. They cannot read a guest's question. Here is where each one belongs.

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